Important information on Marketing Blueberries

Blueberries may be marketed at roadside stands, at pick-your-own operations, at on-farm sales or at farmer’s markets. There also are well-established wholesale markets for both fresh and frozen blueberries.

In general, returns to growers are usually higher for fresh berries. Most producers, especially organic growers, choose to sell fresh berries. Although highbush blueberries are grown for both fresh fruit and processing markets, nearly half of the cultivated blueberries grown are sold as fresh blueberries.

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