Strong Demand Expected for Big Florida Blueberry Crop

Winter Haven, Fla.-based SunnyRidge Farm Inc. expects to begin picking the week of March 21, with volume peaking the second week of April, said Keith Mixon, the company’s president and chief executive officer.

The Florida blueberry industry is expected to produce up to 18 million pounds this season, about 3 million more than in 2010, Mixon said.

The season is projected to start slightly earlier than normal, Mixon said, thanks to excellent growing weather. The winter cold that hurt Florida vegetables proved to be ideal for dormant blueberry plants, he said.

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